[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.orcela.cz\/uz-jste-slyseli-o-optimalizaci\/#Article","mainEntityOfPage":"https:\/\/www.orcela.cz\/uz-jste-slyseli-o-optimalizaci\/","headline":"U\u017e jste sly\u0161eli o optimalizaci?","name":"U\u017e jste sly\u0161eli o optimalizaci?","description":"Pokud si n\u011bkdo po\u0159\u00edd\u00ed internetovou str\u00e1nku, nejednou se od sam\u00e9ho po\u010d\u00e1tku pot\u00fdk\u00e1 s t\u00edm, \u017ee … ","datePublished":"2019-06-11","dateModified":"2019-06-11","author":{"@type":"Person","@id":"https:\/\/www.orcela.cz\/author\/#Person","name":"","url":"https:\/\/www.orcela.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/99fa2d7bb0ff3369cbf7f1481134d0b6f7aff596e984b7c90a3d99b8b24eb0d8?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/99fa2d7bb0ff3369cbf7f1481134d0b6f7aff596e984b7c90a3d99b8b24eb0d8?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"orcela.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.orcela.cz\/wp-content\/uploads\/img_a360300_w3777_t1574096114.jpg","url":"https:\/\/www.orcela.cz\/wp-content\/uploads\/img_a360300_w3777_t1574096114.jpg","height":0,"width":0},"url":"https:\/\/www.orcela.cz\/uz-jste-slyseli-o-optimalizaci\/","about":["Podnik\u00e1n\u00ed"],"wordCount":416,"articleBody":"   Pokud si n\u011bkdo po\u0159\u00edd\u00ed internetovou str\u00e1nku, nejednou se od sam\u00e9ho po\u010d\u00e1tku pot\u00fdk\u00e1 s t\u00edm, \u017ee na ni nezav\u00edt\u00e1v\u00e1 ani zdaleka tolik n\u00e1v\u0161t\u011bvn\u00edk\u016f, jak si to p\u016fvodn\u011b p\u0159edstavoval. Domn\u00edval se, \u017ee tu budou cel\u00e9 z\u00e1stupy \u010dten\u00e1\u0159stva a zat\u00edm sem nanejv\u00fd\u0161 jen tu a tam zav\u00edt\u00e1 n\u011bjak\u00e1 ta zjevn\u011b zbloudil\u00e1 ovce, je\u017e se tu ocitla dost mo\u017en\u00e1 \u010dirou n\u00e1hodou. Je to smutn\u00e9, ale realita je prost\u011b takov\u00e1. \u017d\u00e1dn\u00e9 str\u00e1nce nespadne na internetu sledovanost do kl\u00edna, podobn\u00e9 probl\u00e9my s nez\u00e1jmem \u0159e\u0161\u00ed mnoho, p\u0159emnoho web\u016f. A to v podstat\u011b v prvn\u00ed \u0159ad\u011b proto, \u017ee \u201asi na n\u011b zasedly\u2018 internetov\u00e9 vyhledava\u010de. Co\u017e je samoz\u0159ejm\u011b trochu nadsazen\u00e9, proto\u017ee si prohl\u00ed\u017ee\u010de coby ne\u017eiv\u00e9 n\u00e1stroje ur\u010den\u00e9 k vyhled\u00e1v\u00e1n\u00ed \u00fadaj\u016f na s\u00edti na nikoho ze sv\u00e9 v\u016fle zasednout nemohou, ale podstata tu vypad\u00e1 podobn\u011b. Kdy\u017e u\u017eivatel zad\u00e1 do vyhled\u00e1va\u010de n\u011bjak\u00e9 kl\u00ed\u010dov\u00e9 slovo, je mu nalezena cel\u00e1 dlouh\u00e1 \u0159ada odkaz\u016f, na nich\u017e se toto vyskytuje. N\u011bkter\u00e9 z takov\u00fdch odkaz\u016f jsou pak vyhledava\u010dem za\u0159azeny na prvn\u00ed pozice onoho seznamu, jin\u00fdm se dostane jen m\u00edst kdesi daleko. A jist\u011b spr\u00e1vn\u011b tu\u0161\u00edte, kter\u00e9 z odkaz\u016f se do\u010dkaj\u00ed ze strany u\u017eivatel\u016f z\u00e1jmu a kter\u00e9 z\u016fstanou na ocet. A pokud pak n\u011bkdo nechce, aby se jeho str\u00e1nka ukr\u00fdvala kdesi daleko mezi virtu\u00e1ln\u00edm smet\u00edm, nezb\u00fdv\u00e1 mu nic jin\u00e9ho, ne\u017e si nechat str\u00e1nku optimalizovat pr\u00e1v\u011b pro vyhledava\u010de. Tedy nechat odborn\u00edky prov\u00e9st takov\u00e9 zm\u011bny, je\u017e by posunuly odkaz pr\u00e1v\u011b na tuto str\u00e1nku na n\u011bkterou z p\u0159edn\u00edch pozic, t\u011b\u0161\u00edc\u00edch se u publika nejv\u011bt\u0161\u00edmu z\u00e1jmu. A kdo jsou tito odborn\u00edci? Kdo v\u00e1m v\u017edy ochotn\u011b poslou\u017e\u00ed jako SEO konzultant https:\/\/www.seolight.cz\/nas-tym? Takov\u00fdch specialist\u016f se tu najde docela dost. A ka\u017ed\u00fd bude r\u00e1d, vyu\u017eijete-li pr\u00e1v\u011b jeho slu\u017eeb. A vynasna\u017e\u00ed se, aby bylo takovou optimalizac\u00ed dosa\u017eeno maximum mo\u017en\u00e9ho. A d\u016fkazem toho, \u017ee je tomu opravdu tak, m\u016f\u017ee b\u00fdt t\u0159eba i jenom fakt, \u017ee se tito lid\u00e9 udr\u017eeli na trhu u\u017e deset let a v tuto chv\u00edli spravuj\u00ed 214 projekt\u016f. Co\u017e je, jak jist\u011b uzn\u00e1te, dost a dost.                                                                                                                                                                                                                                                                                                                                                                                                  "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"U\u017e jste sly\u0161eli o optimalizaci?","item":"https:\/\/www.orcela.cz\/uz-jste-slyseli-o-optimalizaci\/#breadcrumbitem"}]}]